Lead Digital Marketing Professional

2 days ago


Melbourne, Victoria, Australia beBeeDigital Full time $60,000 - $85,000

We are seeking a digital marketing professional to lead our performance marketing efforts. The ideal candidate has a strong track record in generating leads and managing Meta and LinkedIn campaigns.

Key Responsibilities:
  • Develop and execute end-to-end Meta and LinkedIn advertising campaigns
  • Set up and manage conversion tracking across platforms (Meta Pixel, LinkedIn Insight Tag, GA4)
  • Create detailed performance reports in Looker Studio with actionable insights and recommendations
  • Optimize campaigns for CPL, CTR, ROAS, and other key metrics
Requirements:
  • A data-driven mindset with expertise in targeting and analytics
  • At least 3 years of hands-on experience in digital marketing with a proven track record in lead generation
  • Strong background in running Meta and LinkedIn campaigns (bonus points for experience with paid lead gen and engagement)
  • Proficiency in setting up and managing conversions and custom events
  • Ability to create and interpret campaign performance reports
  • Expertise in diagnosing and resolving campaign or reporting issues
  • Proactive, responsive, and able to manage multiple campaigns simultaneously
  • Willingness to learn and contribute to Google Ads management
Nice to Haves:
  • Google Analytics 4 Experience
  • Experience in real estate/property and health sector marketing


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