Head of Digital Transformation
4 days ago
About UMENCO TALENT PTY LTD
UMENCO TALENT PTY LTD is a leading Australian heritage family-owned beauty brand based in Sydney, poised for significant growth.
Role Overview
We are seeking a highly skilled and experienced professional to join our management team as the Head of Digital Transformation. This leadership role offers a unique opportunity to drive online revenue growth across the entire digital landscape of the brand.
Key Responsibilities
- Shaping and executing the global e-commerce strategy
- Analysing market trends and consumer behaviour
- Setting actionable KPIs
- Creating multi-channel growth strategies
- Overseeing campaign optimisation and using data to ensure ROI
- Refining the website for better user experience
- Managing email acquisition
- Collaborating with internal teams to align marketing efforts with business goals
- Developing detailed performance reports
- Managing product merchandising
- Working with development partners on CRO strategies
- Executing comprehensive retail and digital marketing plans
Requirements
- Passion for skincare and retail
- Extensive knowledge of the e-commerce landscape
- Commitment to ongoing learning
- Proficiency in forecasting, budget management, and identifying long-term opportunities
- Leadership skills and ability to inspire and motivate teams
- Alignment with the brand's core values and a solution-focused mindset
About the Role
This is an exciting opportunity to join a established brand that is focused on growth and innovation within the e-commerce and digital space.
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