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Digital Transformation Manager

2 months ago

Sydney, New South Wales, Australia Westpac Full time
Job Description

Role Summary

We are seeking a highly skilled Digital Transformation Manager to join our team at Westpac. As a key member of our digital team, you will be responsible for developing and implementing strategies to optimize the digital experience across all digital journeys in the Merchant Portfolio.

Key Responsibilities

  • Develop and Execute Digital Strategies
    • Develop and execute digital transformation strategies across web, mobile, and app platforms to drive sales and improve user experience.
    • Collaborate with cross-functional teams to ensure our digital channels deliver outstanding performance and value to our customers.
  • Lead Digital Optimization Initiatives
    • Lead A/B testing and multivariate testing to refine digital experiences and improve user engagement.
    • Monitor and report on digital performance, providing actionable insights and recommendations to drive business growth.
  • Stay Up-to-Date with Industry Trends
    • Stay up-to-date with industry trends and emerging technologies to drive innovation and digital transformation.

Requirements

  • Education and Experience
    • Bachelor's degree in Marketing, Business, Digital Media, or a related field.
    • Proven experience in digital transformation, web analytics, and performance marketing.
  • Skills and Qualifications
    • Strong knowledge of A/B testing tools, analytics platforms, and SEO.
    • Excellent problem-solving skills with a data-driven approach.
    • Ability to work collaboratively in a fast-paced environment and manage multiple projects and stakeholders.

What We Offer

  • Supportive Culture
    • We are committed to creating a supportive culture and ensuring our workplaces, products, and services are accessible and inclusive for everyone.
  • Opportunities for Growth
    • We offer opportunities for growth and development, and encourage our employees to take ownership of their careers.