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Head of Digital Transformation

2 months ago

Sydney, New South Wales, Australia UMENCO TALENT PTY LTD Full time

About UMENCO TALENT PTY LTD

UMENCO TALENT PTY LTD is a leading Australian heritage family-owned beauty brand based in Sydney, poised for significant growth.

Role Overview

We are seeking a highly skilled and experienced professional to join our management team as the Head of Online & Digital Transformation. This leadership role offers a unique opportunity to drive online revenue growth across the entire digital landscape of the brand.

Key Responsibilities

  • Shaping and executing the global e-commerce strategy
  • Analysing market trends and consumer behaviour
  • Setting actionable KPIs
  • Creating multi-channel growth strategies
  • Overseeing campaign optimisation and using data to ensure ROI
  • Refining the website for better user experience
  • Managing email acquisition
  • Collaborating with internal teams to align marketing efforts with business goals
  • Developing detailed performance reports
  • Managing product merchandising
  • Working with development partners on CRO strategies
  • Executing comprehensive retail and digital marketing plans

Requirements

  • Passion for skincare and retail
  • Extensive knowledge of the e-commerce landscape
  • Commitment to ongoing learning
  • Proficiency in forecasting, budget management, and identifying long-term opportunities
  • Ability to thrive in a fast-paced environment
  • Strong leadership and communication skills

About the Role

This is an exciting opportunity to join a established brand who's focus is on growth and innovation within the e-commerce and digital space.