Data-Driven Marketing Lead

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $124,287 - $173,119
About the Role

We are seeking a seasoned Marketing Manager to spearhead our CRM marketing efforts. This 12-month parental leave cover position requires a strong background in data-driven marketing and banking.

Key Responsibilities
  • Lead cross-channel campaigns to drive customer acquisition, engagement, and retention.
  • Develop product, customer, and channel strategies in collaboration with cross-functional teams.
  • Manage campaign budgets, ensuring timely delivery of high-quality communications.
  • Utilize data analytics to measure campaign performance and inform strategic decisions.
  • Drive customer segmentation and personalisation, leveraging insights to tailor messaging.
  • Own key marketing projects, contributing to our goal of becoming a leading digital bank.
Required Skills
  • Proven experience in financial services marketing, with a solid understanding of retail banking.
  • Strategic mindset with hands-on execution skills, capable of leading integrated campaigns.
  • Data-driven decision maker, fluent in customer analytics and segmentation strategies.
  • Excellent communication and stakeholder management skills, able to influence diverse teams.
  • Creative and customer-focused, with a passion for delivering engaging marketing communications.
  • Agile and adaptable, comfortable working in a fast-paced environment.
What's in it for You?
  • Discounted health insurance
  • An additional rest day for wellbeing
  • An IMPACT day for volunteering on approved sustainability activities
About Us

We're committed to making life simpler and more rewarding for our customers and team members alike. Join us in an inclusive and supportive culture where individuality is celebrated.

We value diversity and foster a workplace where everyone feels welcome. We provide adjustments to the recruitment process upon request.

We're Australia's most recommended bank according to a recent survey.

Application Information

Applications close soon. Please apply directly if interested. We operate with a direct talent sourcing model, so no agency introductions, please.

No need for further information. We look forward to your application.

LI-DNI


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