Data-Driven Marketing Insights Lead

6 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000
Marketing Analytics Manager

We are seeking an experienced Marketing Analytics Manager to join our team.

The successful candidate will play a key role in driving business growth through data-driven insights and strategic marketing decisions.

Key Responsibilities:

  • Data Strategy: Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
  • Troubleshooting: Oversee tagging and analytics tools across the organization; troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Data Analysis: Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Dashboards and Reporting: Build and maintain dashboards in Looker, Google Data Studio, and other Business Intelligence tools to service different stakeholders.
  • Collaboration: Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.

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