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Ecommerce Growth Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $160,000
Job Opportunity

We are seeking an experienced professional to drive end-to-end eCommerce growth and brand presence across Australia, New Zealand, and Asian markets.

This high-impact role will play a key part in driving performance marketing and eCommerce initiatives, managing content and influencer partnerships, and overseeing sampling and event activations.

Key Responsibilities:
  • Optimize paid media across platforms to drive traffic and ROI.
  • Oversee DTC, omni-channel, and pureplay platforms, including merchandising, pricing, and promotions.
  • Use insights to refine media targeting, conversion funnels, and support CRO initiatives.
  • Lead agile development of platform-specific content, including A+ content for marketplaces.
  • Manage creators and agencies to deliver brand-aligned assets.
  • Identify and manage influencer and UGC partnerships to boost engagement and advocacy.
  • Plan and execute sampling and events to drive trial and support eCommerce growth.
  • Align sampling and events with broader digital campaigns.
  • Collaborate cross-functionally to integrate sampling and event initiatives with digital campaigns.
Qualifications
  • Bachelor's degree in Business, Marketing, Digital Media, or a related field.
  • 5+ years of experience managing end-to-end eCommerce operations, digital marketing, or performance media within FMCG or retail industries.
  • Proven track record of driving growth through digital commerce channels, including DTC, omni-channel, and pureplay platforms.
  • Strong expertise in paid media strategy and execution across platforms such as Meta, Google, TikTok, and marketplaces.
  • Experience leading agile content creation, influencer programs, and UGC campaigns to boost brand engagement and sales.
  • Demonstrated ability to manage cross-functional collaboration with Marketing, Sales, Creative, eCommerce, and external agencies.
  • Data-driven mindset with strong analytical skills to interpret performance metrics and optimize campaigns.
  • Excellent project management skills with the ability to manage multiple priorities in a fast-paced, test-and-learn environment.
Why Join Our Team?
  • Be part of a dynamic team:Our team is dedicated to achieving greatness.
  • Collaborate across teams:Work alongside our team members to bring our unique culture to life.
  • Supportive environment:Join a fun, cohesive team committed to innovation.