Ecommerce Manager

Now Hiring | Australian Designer | Sydney

The Brand |

Our client requires no introduction – a leading name in Australian Designer Fashion, with sophisticated product categories across evening, bridal and RTW – they have thriving channels across retail, eCommerce and wholesale and an extensive global market.

Synonymous with elegance, craftsmanship, and occasion dressing and with a legacy of over a decade, the brand is trusted by celebrities, stylists, and clients around the world. This is a rare opportunity to join the team as an eCommerce Manager based in Alexandria.

The Role |

Reporting to the Head of eCommerce this is equally a strategic and hands on role supporting both local and international markets. This is a significant role that will be accountable for driving eCommerce sales, managing a small team of eCommerce & Customer Care Coordinators. You will bring expertise and strength in optimising the online customer journey, This is a key leadership role responsible for driving online trade performance, optimising the online customer journey, and ensuring their digital touchpoints reflect the brands elevated positioning.

The eCommerce Manager is responsible for the commercial performance of the online store, owning the end-to-end onsite experience to ensure traffic converts efficiently into revenue. This role delivers best-in-class conversion, AOV, and retention outcomes by driving merchandising, UX, CRO, on-site SEO, and loyalty execution. Working cross-functionally with Digital Marketing, Creative, Planning, and Customer Service, the eCommerce Manager ensures alignment between traffic acquisition and the onsite experience to support the overall revenue targets and enhance customer lifetime value.

Website Trading & Merchandising

Lead daily site trading including product setup, inventory accuracy, pricing, and promotional execution.

Conversion Rate Optimisation

Drive ongoing CRO strategy through funnel performance analysis, testing, and UX improvements.

Manage checkout optimisation, mobile performance, and user journey refinement to improve conversion rate and AOV.

Support the Head of eCommerce in forecasting conversion rates, AOV, return rates, and total eCommerce revenue.

Customer Experience & Retention

Own the full on-site experience across homepage, PDP, checkout, and post-purchase journey.

Ensure seamless functionality and brand alignment from acquisition to conversion and retention.

Support on-site loyalty and retention execution, ensuring frictionless engagement with CRM, rewards, and re-marketing programs.

SEO & Content Management

Own on-site SEO execution, including site structure, metadata, internal linking, and tagging.

Reporting & Insights

Track and report on key metrics : revenue, conversion, AOV, bounce rate, cart abandonment, LTV, and customer journey insights.

Act as a eCommerce lead to the Head of eCommerce, confidently managing upward and across department functions where necessary.

The Skillset |

The ideal candidate will bring a customer centric and commercial mindset, a passion for innovation, and a proven ability to lead within a fast-paced, high-growth environment with evident experience as a senior eCommerce professional in a fashion brand.

Strong commercial acumen with a clear understanding of how CRO, UX, and merchandising drive online performance.

Proficient in web analytics and testing tools.

Deep understanding of eCommerce platforms.

Expert in on-site SEO and content structuring for organic discoverability.

Analytical thinker with a data-first approach to identifying performance opportunities.

Highly collaborative, able to work cross-functionally to align goals and execute efficiently.

Ability to manage multiple priorities while maintaining attention to detail.

5+ years experience in eCommerce.

Demonstrated success growing online sales, improving conversion, and driving AOV.

Proven track record in conversion rate optimisation and growing online sales.

Experience in fashion, beauty, lifestyle, or retail sectors preferred.

The Offer |

Summer Fridays

A day off on your birthday

Frequent cultural and wellness incentives

Generous staff discount

Professional development and growth opportunities

Roles like this don't come up often with this brand - join a growing team, collaborative business that love what they do Chat to for details on this one

The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian & Contemporary designer, beauty, and lifestyle brands globally, we discover, recognize, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME's, and multinational corporations within the fashion & retail industry.

Recruitment – but make it ethical, not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition – one where we develop long-term, meaningful relationships with all stakeholders.

APPLY NOW WomensweareCommerceSydney Angela Millar