Strategic Marketing Director

3 weeks ago

Sydney, New South Wales, Australia Klook Travel Technology (Australia) Pty Ltd Full time

About Klook Travel Technology (Australia) Pty Ltd

We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, we inspire and enable more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

As a key member of our international community of over 1,500 employees, based in 20+ locations, you will be part of a global citizenry that co-creates our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - P ush boundaries, A sk For and Give Feedback, T ake Ownership, and H elp Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel.

We are looking for a passionate and experienced Senior Marketing Manager to lead our dynamic ANZ marketing team.

Responsibilities:

  • Lead and manage a team of up to 8 marketers, including aligning ANZ market OKRs with individual roles and responsibilities across channels and team members.
  • Develop and own marketing plans, defining the optimal marketing mix, driving growth through innovation, and managing the marketing budget.
  • Oversee the implementation and execution of integrated marketing and communications plans across multiple channels, including social media, partnerships & affiliates, blogs & content, branding & PR, influencers, and Klook Kreators.
  • Collaborate with cross-regional business groups and functional areas to deliver high-impact projects for local and global campaigns.
  • Provide strategic direction and creative input to digital, social, and content teams to ensure their content aligns with Klook's overall messaging and marketing strategies.
  • Build and manage best-in-class, high-impact partnerships to expand Klook's presence and accelerate customer acquisition in the ANZ region.
  • Analyze, report on, and optimize the effectiveness of marketing channels to understand and improve key customer engagement and acquisition metrics.
  • Communicate effectively with all stakeholders on key business metrics, progress, and issues to ensure alignment, maintain high visibility, and allow for timely stakeholder involvement.
  • Foster a strong team culture that emphasizes rapid experimentation, measurement, and optimization.
  • Ensure compliance of all marketing communications and materials, including media content, guidelines, templates, press releases, etc.

Qualifications:

  • Minimum 5-7 years of experience in a senior marketing role, preferably within the travel or tourism industry.
  • Proven track record of developing and executing successful marketing campaigns across multiple channels.
  • Strong understanding of digital marketing best practices, including social media marketing, content marketing, SEO, and PPC.
  • Experience in managing and leading a marketing team.
  • Excellent communication, presentation, and interpersonal skills.
  • Data-driven and analytical with a strong ability to translate data insights into actionable strategies.
  • Passionate about travel and the tourism industry.
  • Experience working in a fast-paced and dynamic environment.

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