Head of Product Strategy

4 weeks ago

Sydney, New South Wales, Australia Woolworths Group Full time

About the Role

This is a senior leadership position responsible for driving Cartology's Retail Out-Of-Home (ROOH) channel strategy, proposition, and sales enablement. The successful candidate will lead our targeting and measurement roadmap, including MOVE and programmatic DOOH strategy, to ensure our market-leading ROOH proposition continually lands with impact both internally and externally.

Key Responsibilities

  • Drive Cartology's ROOH proposition as the No.1 ROOH operator in Australia
  • Innovate Cartology's ROOH solution through leading pricing, packaging, ad creative & ad tech innovation and product sales recommendations
  • Sales enablement structure and processes to ensure the sales team can deliver best-in-class solutions and support of the Agency Sales Leadership through fostering senior relationships with agencies and clients
  • Define go-to-market plans through collaboration with sales and marketing teams ensuring a prioritised and strategic series of go-to-market initiatives.
  • Support Cartology's Commercial Development team through partner engagement requirements, recommendations on our ROOH network development and collaboration on future growth strategies.

Requirements

  • ~15 years' proven experience in media with at least 5 years in Out of Home advertising recently
  • Demonstrated leadership roles in media and experience leading out of home media product strategy
  • Ability to provide business improvements and design effective sales enablement processes
  • Commercial acumen to identify opportunities for growth and demonstrated experience in defining, communicating and delivering product / revenue strategies to Executive stakeholders
  • Strong partnering skills to drive successful internal and external relationships including stakeholder management in a complex matrix environment

About Us

Cartology is one of Australia's leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed-loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.

We're a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – 'to create better experiences together for a better tomorrow.'

Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Diversity, Equity, Inclusion, and Belonging

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

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