Content Strategist and Copywriter

1 week ago


Australia Ironbrij Full time

About the Role

Position Title: Content Strategist and Copywriter

Location: Remote

Type of Employment: Full-time

Salary Range: Php 50,000-53,000

Job Overview:

Ironbrij is seeking a highly skilled and motivated Content Strategist and Copywriter with a solid marketing background to join our team. The ideal candidate will have a keen eye for detail, exceptional writing skills, and a strategic mindset to create compelling and engaging content across various channels. As a key member of our marketing team, you will play a pivotal role in shaping our brand voice, driving engagement, and enhancing our online presence.

Key Responsibilities:

  • Content Strategy Development: Develop and implement a comprehensive content strategy aligned with the company's marketing objectives and target audience.
  • Content Creation: Produce high-quality, engaging, and persuasive content for various platforms, including website, blog posts, social media, email campaigns, advertisements, and more.
  • Copywriting: Craft clear, concise, and compelling copy for marketing materials, product descriptions, landing pages, and promotional campaigns.
  • SEO Optimization: Conduct keyword research and optimize content for search engines to improve organic visibility and drive traffic.
  • Content Calendar Management: Manage and maintain an editorial calendar to ensure timely delivery of content and alignment with marketing initiatives.
  • Content Distribution: Coordinate the distribution of content across relevant channels to maximize reach and engagement.
  • Analytics and Reporting: Monitor content performance metrics, analyze data insights, and generate regular reports to evaluate effectiveness and inform future strategies.
  • Collaboration: Work closely with cross-functional teams, including marketing, design, product, and sales, to align content efforts with overall business goals.
  • Brand Voice Management: Maintain consistency in brand voice, tone, and messaging across all content channels to reinforce brand identity and values.
  • Industry Knowledge: Stay updated on industry trends, best practices, and emerging technologies in content marketing and copywriting to continuously improve strategies and tactics.

Requirements:

  • Proven Experience: Proven experience as a Content Manager, Copywriter, or similar role, preferably in a marketing or advertising agency.
  • Writing and Editing Skills: Exceptional writing and editing skills with a keen attention to detail.
  • SEO Understanding: Strong understanding of SEO principles and content optimization techniques.
  • Content Management Systems: Proficiency in content management systems (CMS) and familiarity with digital marketing tools and platforms.
  • Organizational Skills: Excellent organizational and project management abilities with the ability to multitask and meet deadlines in a fast-paced environment.
  • Creative Thinking: Creative thinker with the ability to generate innovative ideas and concepts.
  • Communication Skills: Strong communication and interpersonal skills with the ability to collaborate effectively with team members.
  • Analytical Mindset: Analytical mindset with the ability to interpret data and derive actionable insights.
  • Passion for Storytelling: Passion for storytelling and creating engaging content that resonates with the target audience.

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