Content Marketing Strategist

7 days ago

Australia Zoii Pty Ltd Full time

Zoii Pty Ltd is a leading online therapy provider in Australia, delivering fast and easy access to highly qualified and experienced therapists across the country for our clients.

We are seeking a talented and driven Marketing Content Specialist to join our growth team and boost our impact across Australia.

The Role

This role requires a creative and performance-focused content and digital expert who is ready to take Zoii Pty Ltd's brand, customer journey, and digital performance to new heights.

From driving Zoii Pty Ltd's brand awareness to developing a lead-generating content marketing machine, they bring innovative thinking, creative flair, storytelling prowess, and analytical skills to the fore.

Key Responsibilities

Build content and brand awareness:

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build a strong and consistent brand through a wide range of online and offline marketing channels.
  • Own Zoii Pty Ltd's content planning, development, and calendar for identified segments across all channels.
  • Deliver lead-generating content and drive organic growth through strategic SEO planning and content generation.
  • Work with allied health practitioners and Clinical Leads to build educational resources, workshops, programs, and IP and support coordination on webinars.
  • Drive organic community growth across multiple platforms, including Zoii Pty Ltd's social channels.
  • Develop and manage creative assets, including video, photography, graphics, blog, and white papers.
  • Drive the development of case studies, flyers, brochures, capability statements, and other marketing collateral.

Support customer acquisition and experience:

  • Work alongside our Business Development Managers and marketing agency partners to support key business objectives from acquisition through to retention.
  • Deliver continual 'test and learn' campaigns, including audience planning, funnel optimization, channel selection, prioritization, and message content and frequency.
  • Use data to continuously optimize and improve content to be relevant to everyone in our ecosystem.
  • Track and analyze the performance of campaigns, coordinating all marketing efforts in line with our brand, values, and marketing budget.
  • Support Business Development Managers in coordinating efforts for key events, such as Expos and stakeholder engagements.
About You

Essential skills and attributes:

  • A creative mind, flair for design, and an obsession with content, social media, and digital marketing.
  • At least 3 years of experience in marketing and content roles.
  • Strategic copywriting skills with a strong understanding of content strategy and SEO best practices.
  • Extensive experience writing both long and short-form copy and developing tone of voice.
  • Proven experience coordinating marketing agencies and a good understanding of content performance tools, such as Google Analytics.
  • Success in building and connecting with online communities.
  • Meticulous, highly organized, and strong project management skills.
  • Exceptional attention to detail.

Desirable skills and attributes:

  • Canva, graphic design, photography, and/or video editing skills.
  • Experience working in the healthcare industry, allied health professionals, and/or the NDIS.
What Zoii Pty Ltd Offers You
  • Competitive Salary Package.
  • Part of a friendly 'for-purpose' team with the knowledge that your work is serving an important mission and having a real impact on people's lives.
  • Excitement of the 'scale-up' journey, with exceptional opportunities for personal growth, including the support of experienced peers and leaders.
  • Flexible working arrangements.
  • 100% remote working option for the right candidate.
  • Part of a socially responsible organization that pledges 1% of equity, products, and employee time to charity.

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