Content Marketing Strategist
7 days ago
Jaybro Group is a leading supplier to the infrastructure industry with over 25 years of experience. Our company operates with a sense of urgency, keeping things simple and results-driven. We value our customers, team, and community and are always looking for ways to make a positive impact.
Job SummaryWe are seeking a highly skilled Content Marketing Specialist to craft our content marketing strategy, including the production of promotional copy, website content, social media, blogs, and webinars. The ideal candidate will be a creative marketing professional with a writing background, able to develop engaging content to attract and retain customers in a B2B market.
Key Responsibilities- Develop a comprehensive content strategy, including topic selection, talent sourcing, positioning, and content creation.
- Collaborate with cross-functional teams to produce high-quality content that aligns with our brand strategy.
- Create and execute content briefs within the content calendar, ensuring deadlines are met.
- Edit, proofread, and improve content to ensure accuracy and quality.
- Optimize blog content for SEO and Google Analytics.
- Facilitate and produce webinars for our specialized business units.
- Receive customer feedback and generate ideas to increase customer engagement.
- Proven work experience as a Content Marketing Specialist.
- Editorial mindset with the ability to predict audience preferences.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills.
- Videography, photography, or podcast experience highly regarded.
- Knowledge of Marketo and Contentful also highly regarded.
- A hybrid work model with 3 days in the office and 2 days of remote work.
- A great company culture and high employee engagement.
- Genuine career pathways and advancement opportunities.
- A dynamic and supportive management team.
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