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SEO Content Manager

2 months ago

Australia Selectra Full time

About the Role

We are seeking a skilled and motivated individual to join our Australian content team as a Content Strategist. This role will be supervised by the Head of SEO Japan/Australia and will be responsible for creating and following up on our energy content to position our website as the reference for consumers to make informed choices about their energy contracts.

Key Responsibilities

  • Content Development and Maintenance
    • Organize and plan editorial requirements and content integration
    • Conduct market research and keyword research
    • Continuously identify user intent
    • Write articles based on keyword research and user needs
    • Ensure the accuracy of offers and information on our website
  • Updating and Enhancing Content
    • Update the details of our offers on our content
    • Optimize existing content to improve its referencing and user experience
    • Analyze and monitor competitors to identify gaps in the market
    • Moderate user comments
  • SEO Improvement
    • Develop a content strategy to boost our authority
    • Monitor the SEO of our pages
    • Implement strategic actions to improve our positioning
  • Monitoring the Website's Ecosystem
    • Analyze KPIs to provide reports on organic traffic, page views, conversion rate, CTR, backlinks, keyword ranking, link building, and website health
    • Collaborate with the design team to improve the visuals of our website
    • Work with the technical team to fix bugs and improve the website's user experience and performance
    • Collaborate with the business team to improve the conversion rate of organic lead sources