About the Role

We are seeking a highly skilled and experienced Head of Content to join our Marketing Leadership team at carsales Limited. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy to elevate and grow our brand, content presence, and audience engagement across all channels.

Key Responsibilities

• Develop and execute a content strategy that aligns with our business goals and brand vision, ensuring a strong connection between our brand and its audience.
• Drive audience engagement and growth by creating compelling and relevant content that resonates with diverse target audiences, leveraging data analytics and SEO best practices to inform content decisions.
• Develop and execute strategies to enhance the commercial appeal of content, integrating brand and product messaging to support sales objectives and partnerships.
• Foster a stronger connection between our brand and its audience by crafting authentic narratives and storytelling that highlight our products and services.
• Enhance our presence on social media platforms and in video content by developing innovative and engaging content formats that drive user interaction and brand awareness.
• Prioritise SEO in all content initiatives to ensure increased visibility and search engine ranking, optimising content for relevant keywords and employing effective SEO strategies.
• Lead and mentor a team of content creators, editors, and strategists, fostering a collaborative environment that encourages creativity and professional growth.
• Monitor and analyse content performance metrics, using insights to continuously refine and optimise content strategies for maximum impact, SEO effectiveness, and ROI.

Requirements

• Demonstrated understanding and expertise in content creation, strategy, and management, with a strong background in digital media, publishing, or a related field.
• Demonstrated expertise in SEO best practices and content optimisation, with a track record of improving search rankings and driving organic traffic growth.
• Proven track record of developing and executing successful content strategies across key social media platforms, with measurable results in audience engagement and growth.
• Strong knowledge of Content Management Systems (CMS) and experience integrating content strategies with digital product and UX teams to ensure seamless user experiences and consistent brand messaging.
• Demonstrated ability to manage projects from conception to execution, with experience in budget management and resource allocation to ensure projects are delivered on time and within budget.

About Us

carsales Limited is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders, and backgrounds to apply. If you're a candidate with a disability or you'll need some adjustments to be at your best, let us know how we can provide you with additional support.

We know how important keeping that balance between work and life is and have a range of flexible working options on offer, including part-time work. We are open to this conversation during our recruitment process - if you want to know more, just ask.

We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.

Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.