Market Development Lead

1 week ago


Sydney, New South Wales, Australia beBeeMarketer Full time $101,343 - $141,302
Marketing Manager Position

This is a fantastic opportunity to join our team as a Marketing Manager and make a real impact on our business. As a key member of our marketing department, you will be responsible for developing and executing go-to-market strategies that drive category growth and customer engagement.

The successful candidate will have a strong understanding of the FMCG industry and proven experience in shopper marketing management. They will be able to lead cross-functional teams and develop compelling customer persuasive arguments that drive strategy into execution plans.

We are looking for someone who is passionate about building high-performing teams and has a track record of delivering results-driven marketing campaigns. If you have excellent analytical skills, advanced project management capabilities, and a passion for developing others, we want to hear from you.

About the Role

  • Lead the development of shopper strategies and activation planning documents for the Off Premise channel
  • Deploy annual brand planning initiatives via partnering with Off-Premise retailers to deliver market share gains
  • Lead Shopper Activation point of contact for Brand, Finance and Supply Chain to support key processes through growth planning
  • Externally focused leader who successfully brings the Voice of the Customer into the organization
  • Translate strategy, brand ideas, and deployment of BTL activations including leading POS and promotional support materials
  • Co-create and deliver on new product development (NPD) activation plans by working cross-functionally with internal teams
  • Ensure BTL budget management via the BI tool – includes monthly budget updates, correct GL management, PO, accruals, invoicing/learnings
  • Deliver monthly execution and investment updates for key brand initiatives in line with the annual budget planning process and BIM principles

Requirements

  • Tertiary qualifications (Commerce/Business discipline preferred)
  • FMCG Trade and/or Shopper Marketing Management expertise (7-10yrs)
  • Advanced Project Management capability
  • Analytical skills (ACN/Aztec/Quantium/Shopper Intelligence) preferred
  • Advanced Computer Literacy in Outlook, Word, Excel & PowerPoint
  • Direct interaction & management with Customer Functions (3yrs+)
  • Proven track record of building high performing, engaged teams

What We Offer

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • Competitive salary and benefits package


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