
Market Development Lead
1 week ago
This is a fantastic opportunity to join our team as a Marketing Manager and make a real impact on our business. As a key member of our marketing department, you will be responsible for developing and executing go-to-market strategies that drive category growth and customer engagement.
The successful candidate will have a strong understanding of the FMCG industry and proven experience in shopper marketing management. They will be able to lead cross-functional teams and develop compelling customer persuasive arguments that drive strategy into execution plans.
We are looking for someone who is passionate about building high-performing teams and has a track record of delivering results-driven marketing campaigns. If you have excellent analytical skills, advanced project management capabilities, and a passion for developing others, we want to hear from you.
About the Role
- Lead the development of shopper strategies and activation planning documents for the Off Premise channel
- Deploy annual brand planning initiatives via partnering with Off-Premise retailers to deliver market share gains
- Lead Shopper Activation point of contact for Brand, Finance and Supply Chain to support key processes through growth planning
- Externally focused leader who successfully brings the Voice of the Customer into the organization
- Translate strategy, brand ideas, and deployment of BTL activations including leading POS and promotional support materials
- Co-create and deliver on new product development (NPD) activation plans by working cross-functionally with internal teams
- Ensure BTL budget management via the BI tool – includes monthly budget updates, correct GL management, PO, accruals, invoicing/learnings
- Deliver monthly execution and investment updates for key brand initiatives in line with the annual budget planning process and BIM principles
Requirements
- Tertiary qualifications (Commerce/Business discipline preferred)
- FMCG Trade and/or Shopper Marketing Management expertise (7-10yrs)
- Advanced Project Management capability
- Analytical skills (ACN/Aztec/Quantium/Shopper Intelligence) preferred
- Advanced Computer Literacy in Outlook, Word, Excel & PowerPoint
- Direct interaction & management with Customer Functions (3yrs+)
- Proven track record of building high performing, engaged teams
What We Offer
- A dynamic and supportive work environment
- Opportunities for professional growth and development
- Competitive salary and benefits package
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