Marketing Program Manager

1 week ago

Sydney, New South Wales, Australia Ignition Full time

Overview:

Ignition is a global SaaS scale-up company that fosters a collaborative, open, and transparent culture. We are looking for a Marketing Program Manager to drive our advocacy initiatives and expand our referral program in the APAC region.

Job Description:

  • Develop and manage Ignition's Advocacy Program, focusing on APAC growth, by initiating, building, and nurturing advocate relationships to support marketing activities across current and new verticals.
  • Represent Ignition within key association, partnership, and ecosystem communities to build brand credibility and connections.
  • Oversee Ignition's case study and testimonial program, ensuring a robust pipeline of compelling customer stories to drive prospect consideration and conversion.
  • Source, manage, and execute new marketing partnerships within the APAC region as needed.
  • Track and optimize advocacy program performance, making data-driven adjustments to maximize effectiveness.
  • Lead and expand Ignition's global referral program to drive sustainable growth.
  • Manage and execute the monthly customer newsletter.
  • Create and manage a pipeline of new monthly third-party reviews and testimonials.

Required Skills and Qualifications:

  • At least 5 years of experience in advocacy, referral marketing, or partnership marketing within a SaaS or technology-driven environment, with a proven track record of building and scaling advocacy and referral programs.
  • Demonstrated ability to develop and execute multiple marketing programs that drive demand and expand brand presence in multiple markets, specifically within the APAC region.
  • Strong interpersonal skills and experience building and nurturing relationships with advocates, partners, and stakeholders in association, ecosystem, and community spaces.
  • Proven ability to manage case study and testimonial programs, including sourcing and developing compelling customer stories that drive brand credibility and support demand generation.
  • Proficiency in tracking and analyzing program performance metrics to inform strategic adjustments and drive continuous improvement.

Benefits:

  • $120,000 - $150,000 annual salary, depending on experience.
  • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones.
  • Additional paid day off to celebrate your birthday, along with volunteering leave.
  • Annual education allowance reimbursement to support your professional development.
  • Employee recognition program.
  • Quarterly wellness allowance to invest in your personal wellness.
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform.
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home.
  • Personal tax return assistance (since we're in the accounting business).
  • Paid parental leave.

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