Prospecting and Lead Generation Specialist

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $90,000
Business Development Representative

Meltwater is seeking a Business Development Representative to join our team and play a pivotal role in shaping our growth strategy. As a Business Development Representative, you will lead proactive outbound prospecting, drive new leads, and collaborate closely with our global BDR team.


Job Description:

The successful candidate will be responsible for conducting proactive outreach to generate new leads, researching and evaluating prospective opportunities to position Meltwater's services effectively. You will run initial meetings to develop a comprehensive understanding of opportunities, prospect needs, and potential solutions. Additionally, you will qualify leads based on prospects' current situation and pain points, ensuring alignment with our business objectives before passing them to the Customer Acquisition organization.


Key Responsibilities:
  • Conduct proactive outreach to generate new leads, researching and evaluating prospective opportunities to position our services effectively.
  • Run initial meetings to develop a comprehensive understanding of opportunities, prospect needs, and potential solutions.
  • Qualify leads based on prospects' current situation and pain points, ensuring alignment with our business objectives before passing them to the Customer Acquisition organization.
  • Collaborate closely with the marketing team to optimize lead generation strategies and align messaging with ongoing campaigns.
  • Maintain accurate and up-to-date prospecting data in the CRM system to ensure efficient tracking and reporting.
  • Proactively respond to inbound leads, engaging in initial discovery conversations and lead qualification.
  • Secure and schedule meetings and demos for the quota-carrying sales team, ensuring a seamless handover of qualified opportunities.
  • Monitor, track, and report on lead generation metrics to evaluate performance and identify areas for improvement.

Requirements:
  • A Bachelor's degree or higher is preferred for this role.
  • Proven experience in outbound prospecting and lead generation.
  • Strong communication skills with the ability to conduct effective initial meetings and lead qualification.
  • Collaborative mindset with a proactive approach to working with cross-functional teams.
  • Excellent organisational skills, including CRM management and accurate data tracking.
  • Ability to align with Marketing strategies and campaigns to optimise lead-generation efforts.

This role requires a willingness to learn, adaptability, and resilience in a dynamic work environment. Excellent written and verbal communication skills in English are also essential.

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