Strategic Marketing Director for Brand Growth

3 weeks ago

North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on a transformative journey to position itself for growth, leveraging its scale, capabilities, and culture as a House of Brands. This exciting opportunity has been created to lead the development and execution of comprehensive marketing strategies that enhance brand awareness and drive customer engagement across various channels, including retail, online, and concession.

The successful candidate will be responsible for crafting and implementing marketing plans that align with the CRG strategy, focusing on enhancing brand awareness and driving customer engagement. They will collaborate with internal teams and external partners to ensure effective campaign execution, optimize marketing spend, and conduct analysis to measure the impact of marketing initiatives.

Key Accountabilities:

  • Develop the brand marketing strategy in line with the CRG strategy, including PR, advertising, branding, email, digital, and social media.
  • Develop marketing activity plans and budgets to deliver the brand strategy and oversee implementation in Australasia across retail, online, and concession.
  • Align and manage marketing spend against brand/marketing objectives and budgets.
  • Implement approved TR marketing plans.
  • Manage the creative briefing process and response.
  • Manage brand-specific creative agency relationships, including regular reviews and contract/fee negotiation, ensuring contractual obligations are met in a timely manner.
  • Manage the production process relating to digital, print, PR, and VM, ensuring all imagery and final artwork specifications are addressed.
  • Provide line management to the team, overseeing performance, development, and resource allocation to achieve departmental goals.

Required Skills and Qualifications:

  • Tertiary qualifications in Marketing.
  • Extensive experience in a similar role and within a retail environment.
  • Excellent communication skills, both written and verbal.
  • Strong attention to detail.
  • Strong organizational skills with the ability to handle multiple projects simultaneously and meet deadlines.
  • Excellent budget management skills.
  • Ability to build and maintain effective relationships with internal teams and external partners.
  • Strong leadership and management skills with a focus on developing team members' capabilities and succession planning for future growth.

Benefits:

  • Generous employee discounts across our House of Brands.
  • Seasonal clothing allowance.
  • An additional day of leave for your birthday.
  • An industry-leading Parental Leave Program.
  • Flexible working arrangements to support work/life balance.
  • Annual learning calendar to support ongoing development.
  • Support community partnerships through our Corporate Social Responsibility Program.
  • We operate ethically, sustainably, and responsibly.

About Country Road Group:

For almost 50 years, we've helped men make their mark. Our mission is to offer the ultimate fit and elevate personal style. Today, we continue to set a higher standard for expert tailoring, sustainable garment-making, and customer service. We see every occasion as an opportunity to explore and express unique style, leaving a lasting impression on everyone you cross paths with. The estimated salary range for this role is $120,000 - $180,000 AUD, based on location and market conditions.

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