Strategic Brand Marketing Professional

3 weeks ago

North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group is embarking on a transformative journey to drive growth and leverage its scale, capabilities, and culture as a House of Brands.

As a key member of the team, you will be responsible for driving the planning and execution of Politix brand campaigns and communications with a focus on store activations. Your primary objective will be to develop and implement go-to-market strategies that enhance brand equity and maximise revenue through commercial partnerships, including B2B initiatives.

Key Accountabilities:

  • Ensure consistency in branding across all in-store marketing elements, including logos, ticketing design, and music, aligned with the overall brand vision.
  • Localise and standardise campaign elements such as window displays, lightboxes, and out-of-home (OOH) retail advertising.
  • Plan and execute local marketing strategies for store network changes, including store openings, closures, and VIP events, covering strategy, creative development, media planning, and execution.
  • Support the execution of seasonal campaigns for the company, including campaign summaries, advertising creative, media planning for above-the-line channels, social media content, and post-campaign reviews to ensure performance expectations are met.
  • Develop and grow the company's business-to-business (B2B) dressing proposition, including uniforms, corporate dressing, and corporate discount programs.

Requirements:

  • A relevant tertiary qualification in marketing or communications
  • Experience driving corporate partnerships and developing B2B marketing opportunities
  • Excellent communication and collaboration skills, working with internal teams and external partners
  • Knowledge of and experience in managing media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising
  • Strong project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently

We offer a competitive salary of approximately $90,000 per annum, plus generous employee discounts across our House of Brands, seasonal clothing allowance, an additional day of leave for your birthday, industry-leading parental leave program, flexible working arrangements, and an annual learning calendar to support your ongoing development.

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