Strategic Content Director

2 weeks ago

Melbourne, Victoria, Australia The People Plugin Full time
About The People Plugin

We are a dynamic company dedicated to empowering individuals in their health and wellness journeys.

Job Title: Strategic Content Director - Brand Excellence

Salary:$180,000 - $220,000 per annum

About the Role

We are seeking an innovative leader to spearhead our digital content and brand strategy. As a Strategic Content Director, you will have the opportunity to shape the voice and vision of our rapidly growing brand in the health and wellness industry.

This is an exciting opportunity for a talented individual to drive strategic initiatives, lead diverse teams, and create impactful content that resonates with a broad audience.

You will be responsible for developing and executing a comprehensive brand and content strategy that aligns with our mission and goals, driving user acquisition and increasing brand loyalty.

Main Responsibilities
  • Develop and Execute Brand & Content Strategy: Lead the creation of a comprehensive brand and content strategy that aligns with our company's mission and goals.
  • Manage a High-Performing Content Team: Oversee a dedicated team of content strategists, coordinators, and external vendors, ensuring streamlined collaboration across all content creation projects.
  • Oversee In-App Content Strategy: Work closely with the Content Strategist to guide and align the in-app content strategy with the broader Brand and Content vision.
  • Cross-Functional Collaboration: Work closely with the product, community, and engineering teams to align brand initiatives across all touchpoints, ensuring a consistent and impactful customer experience.
About You

You have a deep understanding of working with established brands during their growth phase, with a track record of success in B2C environments.

You have a strong grasp of what content drives acquisition and can create strategies that resonate with and attract a broad audience.

You're an innovative thinker, with experience leading teams and managing multiple priorities in a dynamic environment.

You possess excellent communication skills and a collaborative mindset, thriving in cross-functional settings.

You're data-driven and can leverage insights to optimise content and improve customer engagement.

Why Join Us?

This is a unique opportunity to lead brand and content strategy for a dynamic company dedicated to empowering individuals in their health and wellness journeys.

You'll work with a talented team, collaborate with influential trainers, and have a direct impact on driving the company's growth and success.

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