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Strategic Brand Marketing Lead
1 month ago
Country Road Group is embarking on a transformative journey to position itself for growth. Leveraging its scale, capabilities, and culture as a House of Brands, the company is investing in new and existing capabilities with exciting opportunities arising.
The Senior Digital Planner plays a pivotal role in the success of Country Road Group's marketing functions by driving operational excellence across brand and central marketing processes, technologies, loyalty, CRM, and data management. This key connector bridges product, data, centralised digital marketing capabilities, loyalty programmes, and individual brands, ensuring strategic alignment and steering the organisation towards overarching targets.
This role is part of the Centre of Excellence within Country Road Group, providing expertise and best practices to support the broader marketing function. The Senior Digital Planner works across brands and central teams, leveraging operational frameworks to drive consistency and scalability across the group. Key responsibilities include coordinating and optimising marketing efforts across two key activation streams, streamlining workflows, enhancing campaign efficiency, and maintaining data accuracy to drive effective campaigns.
As a brand partner within the broader marketing organisation, the Senior Digital Planner provides infrastructure needed to scale marketing initiatives and supports informed decision-making through actionable insights and analytics. They collaborate closely with Trenery, Witchery, Mimco, and Politix teams to understand business needs and provide tailored support for optimal results.
Key Capabilities
- Demonstrated experience in product management, marketing operations, or related roles with success in leading cross-functional teams and delivering complex projects.
- Proven experience in managing CRM, loyalty programmes, and large-scale marketing campaigns across multiple channels and brands.
- Strong background in marketing technology (MarTech) platforms, automation tools, and data-driven marketing strategies.
- Experience working within a Centre of Excellence model or operational role supporting multiple brands or business units.
- A track record of building relationships with senior stakeholders and collaborating across customer, digital, and technology teams to align product strategy with business objectives.
- Experience managing external agencies and third-party vendors to deliver high-quality outcomes in line with performance expectations and product vision.
- Knowledge of media planning and coordination with external agencies, including the ability to evaluate market trends and optimise media spend for maximum ROI.
- Strong leadership skills with demonstrated ability to foster teamwork, promote knowledge sharing, and drive cross-functional collaboration.
Why work for CRG?
Country Road Group, one of Australasia's largest Lifestyle Brand Houses, comprises iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO. Some benefits of working for the company include:
- Generous employee discounts across its House of Brands.
- Seasonal clothing allowance.
- An additional day of leave for your birthday.
- An industry-leading Parental Leave Program.
- Flexible working arrangements to support work-life balance.
- Annual learning calendar to support ongoing development.
- Support for community partnerships across Corporate Social Responsibility Programmes.
- Commitment to operating ethically, sustainably, and responsibly.
About CRG
Country Road Group is Australia's largest Lifestyle Brand Houses, comprising iconic brands including Country Road, POLITIX, Trenery, Witchery, and MIMCO. Its values include being customer-obsessed, collaborative, inspirational, responsible, and dedicated to quality. The company seeks highly motivated and passionate individuals to be part of its evolution and support each brand to realise its full potential.
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
