
Strategic Key Performance Manager
1 week ago
We are seeking an experienced Key Performance Specialist to join our team. As a Key Performance Specialist, you will be responsible for delivering exceptional results in Implementation Planning and Buying across Social, Search, Programmatic, and E-Comm.
This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment. The successful candidate will have excellent communication skills and be able to collaborate closely with internal stakeholders and external media partners.
- Responsibilities:
- Implement approved client media plans efficiently and rigorously.
- Establish deep relationships with clients, understanding their business objectives and challenges.
- Collaborate with internal teams to ensure seamless execution of client campaigns.
- Develop and maintain knowledge of media landscapes, core media principles, and proprietary product offerings.
- Activate approved media plans, ensuring campaign deliverables are met consistently across all touchpoints.
- Book, load, confirm, traffic, optimize, track, and post-analyze client media campaigns.
- Support the construction of insightful and progressive post-analysis reports.
- Enrich ongoing campaign optimization to improve business objectives, such as ROAS and CPA, delivering across a range of touchpoints; sales, store visits, online submissions, downloads, etc.
- Maintain all Performance platform certifications (Search, Display, Mobile, Video, Commerce).
- Challenging the status quo offered by platforms, thinking critically about their solutions to get the best outcomes.
Requirements:
- People Skills:
- Excellent communication and collaboration skills.
- Able to provide clear guidance and instruction when teaching and helping others.
- Clients:
- Ability to establish an understanding of client challenges, objectives, and initiatives.
- Help build on the agency's reputation for outstanding client service.
- Begin to develop relationships with clients at a Marketing Assistant level when it comes to Implementation Planning and Buying.
- Product Knowledge:
- Engage with media partners to build knowledge of the media landscape and understanding of core media principles.
- Engage with internal product teams, including GroupM proprietary product and service teams, to ensure understanding of their offerings and relevance to clients.
Benefits:
- Professional Growth:
- Opportunities for professional growth and development within the company.
- Training and certification programs to enhance your skills and knowledge.
- Team Environment:
- Work in a dynamic and collaborative team environment.
- Participate in regular team-building activities and social events.
Others:
- Contribute to great teamwork with a supportive and positive can-do attitude.
- Proactively seek opportunities to improve processes and procedures.
- Actively participate in continuous improvement initiatives.
About Wavemaker:
Wavemaker is a leading global media investment management company serving as the parent to WPP media agencies, including Mindshare, MediaCom, Wavemaker, and Essence. With 7,600 people across 90 markets, Wavemaker's primary purpose is to maximize performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies, including Mindshare, MediaCom, Wavemaker, and Essence. With 800+ people based across Sydney, Melbourne, Brisbane, Adelaide, and Perth, GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.
Wavemaker and GroupM understand that there is always a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. Fuelled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands grow.
Role Outline:
The role of the Performance team within Wavemaker is to deliver the highest excellence in Implementation Planning and Buying, spanning Social, Search, Programmatic, and E-Comm, powered by data, technology, and automation, ensuring client campaigns are executed and amplified in an effective, efficient, and future-facing way.
The role of Executive within the Performance team is to implement approved client media plans, ensuring that there is efficiency and rigor in the process.
Reporting of the role:Performance Associate Manager
Direct reports:Performance Coordinators
Key Stakeholders:
Internal Departments:
Collaborate closely with your client team, including client leads, comms planners, strategy leads, and other agency and group departments to manage expectations and collectively deliver the strongest outcomes for clients.
Media Owners:
Establish strong relationships with our media partners at a Sales Executive and Assistant level.
Clients:
Establish a deep understanding of our client's business.
Performance Team:
Contribute to great teamwork with a supportive and positive can-do attitude.
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