Senior Sales and Marketing Strategist

3 weeks ago

Macquarie Park, Australia Abbott Full time
Job Description

This position is responsible for developing and managing business strategies to achieve collaborative and profitable business relationships with major private corporate accounts, National/Regional public tenders, hospital chains and hospital networks.

About Abbott Vascular

Abbott Vascular provides innovative, minimally invasive, and cost-effective products for the treatment of vascular disease. With a strong commitment to delivering high-quality solutions, we strive to improve patient outcomes and enhance our customers' experience.

Key Responsibilities
  1. Develop and maintain strategic business relationships with corporate accounts at a hospital CEO and CFO level to promote Abbott and technology brand awareness, manage profitable corporate agreements, and negotiate new agreements.
  2. Increase sales and market share through close collaboration with the ANZ Leadership Team and Sales and Marketing teams on strategic planning and business development, directing action towards the achievement of strategic goals.
  3. Lead the tender process to ensure streamlined and timely tender submissions, acting as the point person for Abbott in relation to these processes.
  4. Manage GMI initiatives through the implementation of Commercial Excellence tools, leading to increased efficiency and reduced costs in operational initiatives at key account level.
  5. Structure and propose tailored negotiation solutions for each key account, considering Tender or Prothesis List (PL) limitations, providing different scenario considerations for different outcomes.
  6. Create and implement strategies for major accounts, highlighting planned tactics to develop profitable business relationships and gather information for future business plans and initiatives.
  7. Analyse business requirements, define customer needs, and effectively maintain Abbott Medical ANZ awareness of corporate account/government purchasing groups.
  8. Identify new customers and new business opportunities through internal and external contact liaison.
  9. Develop understanding of the major corporate accounts' procurement and supplier structures and management practices to ensure Abbott leverages these channels to achieve sales and profit targets.
  10. Coordinate with Abbott commercial and other internal stakeholders to tailor proposals to achieve 'Preferred Supplier

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