Battlefield Franchise Director

4 weeks ago

Sydney, New South Wales, Australia Electronic Arts Full time

About the Role

We are seeking a highly skilled and experienced Franchise Director to lead the Battlefield franchise in Asia Markets. As a key member of our team, you will be responsible for guiding the franchise strategy and marketing implementation in the region.

Key Responsibilities

  • Develop and execute the franchise strategy for Battlefield in Asia Markets, including market and player strategy, go-to-market campaign planning, and operating plans.
  • Partner with local, studio, and central brand teams to develop the franchise strategy, define positioning for local markets, and set local publishing goals and plans.
  • Collaborate with commercial teams to agree on forecasting and help develop local market commercial plans, and partner with important partners to bring to execution.
  • Work with marketing teams to agree on Go-to-market strategies that align to player insights and market dynamics.
  • Partner with Analytics teams to distil large volumes of consumer research, intel, and market trends into tangible insights that can be used to improve the local player experience and inform strategies for brand performance and activation.

Requirements

  • 10+ years of experience in Publishing, product management, or similar experience with a commerce focus from gaming, entertainment, technology, or consumer products.
  • Experience working with development studios on the creation of hyper-localised content roadmap and building the associated brand marketing plans, marketing campaigns, and the development of creative materials to match.
  • Ability to galvanise and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams.
  • Passionate about games and gaming communities, with understanding of the latest gaming systems, industry trends, and experience in the Asia game market.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

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