Data-Driven Marketing Professional

2 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $170,000
Marketing Analytics and Operations Lead

The Marketing Analytics and Operations Lead plays a pivotal role in our internal media team, ensuring seamless operation of tools, platforms, and processes for effective campaign delivery and performance measurement.

This role oversees process optimisation, digital performance analytics, and dashboards while working closely with senior managers to provide technical expertise, implement solutions, and support data-driven decision-making across the business.

Responsibilities:

  • Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
  • Oversee tagging and analytics tools across the organisation; troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Build and maintain dashboards in Looker, Google Data Studio, and other Business Intelligence (BI) tools to service different stakeholders.
  • Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Develop, document, and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Manage the technical aspects of key marketing platforms to support campaign execution and reporting.
  • Evaluate and integrate new technologies to enhance performance tracking, reporting, and team productivity.

Key Skills and Qualifications:

  • Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.
  • Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
  • Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other BI tools.
  • Strong troubleshooting, analytical, and problem-solving skills.
  • Excellent communication skills, with the ability to partner effectively with stakeholders across technical and non-technical teams.
  • Highly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
  • Self-motivated with a sense of accountability, combined with a collaborative and positive team-oriented mindset.

About Our Organisation:

  • We are a leading media group with a diverse portfolio across news, sport, and lifestyle.
  • We are committed to informing, advocating, and inspiring Australians, and to building a better Australia.
  • We offer a dynamic environment that encourages individuals to take control of their future and grow in exciting fields.
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