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Data-Driven Marketing Specialist
3 weeks ago
We are seeking an experienced Marketing Insights Specialist to join our team. As a key member of the marketing department, you will play a pivotal role in driving business growth through data-driven insights.
About the Role
This is a full-time position that requires a strong understanding of marketing principles, data analysis, and technology platforms. The successful candidate will be responsible for creating and maintaining Salesforce reports, managing marketing data, delivering data analytics and insights, and collaborating with cross-functional teams.
Key Responsibilities
- Create and maintain Salesforce reports for stakeholders
- Manage the integrity and integration of marketing data between Salesforce and Mailchimp
- Deliver ongoing data analytics and insights across marketing channels
- Drive daily updates and content refreshes across digital platforms
- Collaborate with external data providers and internal ops teams to ensure completeness and accuracy of adviser and client data
- Support platform analytics and maintain rebate databases
- Lead regular performance reporting across digital, media, and email channels
Requirements
- Strong data- and marketing-savvy analyst with working knowledge of Salesforce and Google Analytics
- Experience in the financial services industry (fund or wealth management) would be advantageous
- Experience using Wordpress and Mailchimp is an advantage
- Natural problem-solver with ability to think creatively and apply structured approaches to resolving data challenges
- Comfortable with both autonomy and teamwork
- Strong Excel skills and familiarity with connectors like XL-Connector and platforms like YouTube, LinkedIn, and Podbean
Why You'll Love This Role
- Join a dynamic team at the heart of data, marketing, and product
- Help shape operational efficiency and drive smarter commercial outcomes
- Work across a diverse set of tools and platforms in a role that offers variety and ownership
- Be part of an organisation that values proactive thinkers and data-led decision-making
- Enjoy flexible working options and a culture that celebrates curiosity and creativity
Award-winning Parity Consulting provides opportunities for career growth, professional development, and work-life balance.
Position Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Analyst and Marketing
- Industry: Investment Management