Data-Driven Marketing Specialist

7 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $100,000
Marketing Career Opportunity

We are seeking a seasoned marketing professional to join our dynamic team in the role of Marketing Executive.

The successful candidate will be responsible for managing data-driven customer lifecycle campaigns across various channels, leveraging their expertise to craft targeted communications that optimize performance across the entire member lifecycle.

In this exciting role, you will have the opportunity to work with rewards partners like BIG W, supporting the development and delivery of rewards marketing programs aimed at generating revenue and incremental business for our partners.

You will be joining a collaborative marketing team to develop and execute best-in-class marketing initiatives and campaigns for our Everyday Rewards members, growing their engagement with our partners. You can expect a fast-paced environment where you are encouraged to innovate and push the boundaries to deliver exceptional customer experiences.

  • Key Responsibilities:
  • Create omnichannel marketing communications focused on customer acquisition, engagement, and retention, including owned channels and offline media.
  • Analyze campaign performance metrics to identify opportunities for optimization and improvement, ensuring campaigns meet or exceed targets for customer acquisition and retention.
  • Collaborate with internal teams and creative agencies to develop compelling marketing collateral and messaging that resonates with target audiences and drives engagement.
  • Coordinate with internal teams to ensure seamless execution of marketing initiatives and campaigns.
  • Presentation of campaign plans, performance metrics, and recommendations to key stakeholders for alignment and endorsement and post-campaign review.

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