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Category Marketing Strategist

2 months ago

Sydney, New South Wales, Australia Randstad Full time
About the Role

We are seeking a highly skilled Category Marketing Lead to join our team at Randstad. As a key member of our marketing team, you will be responsible for developing and executing comprehensive product marketing strategies that drive measurable ROI and support our commercial objectives.

Key Responsibilities
  • Product Planning: Lead the development and execution of category marketing strategies and plans, analyzing customer needs and competitor activities to inform and enhance marketing plans.
  • Product Marketing: Manage product positioning and messaging to communicate value and differentiation effectively, develop sales enablement tools that support the sales team and drive product adoption, and coordinate cross-functional efforts for new product launches.
  • Marketing Operations: Provide critical support during promotional campaigns, driving innovation to set our category apart, develop and execute category campaigns that maximize supplier promotional funds, and ensure all marketing materials adhere to brand guidelines.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 4+ years experience in pure marketing, preferably in a B2B setting.
  • Experience on campaigns marketing and content marketing.
  • Expertise in verbal communication.
  • Customer and market analysis.
  • Strong stakeholder engagement experience.
What We Offer

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.