Audience Data Strategist

4 days ago


Hawthorn East, Victoria, Australia Coles Full time

Coles Group, a leading Australian retailer, is seeking an experienced Audience Specialist to drive foundational audience creation and guide business users in effectively utilizing our Customer Data Platform (CDP). This critical role ensures that audience segmentation aligns with business goals while upholding data governance, security, and best practices.

As a key subject matter expert, you will empower the organization to leverage data for targeted customer engagement and personalization. The ideal candidate will possess experience in CDP technologies and Snowflake, along with a passion for enhancing customer experiences through data-driven insights.

About You
  • Proficient in Adobe CDP or similar solutions, with 4+ years of experience in audience segmentation and management.
  • Strong knowledge of CDP platforms and data transformation techniques.
  • Ability to translate business objectives into effective audience segmentation strategies.

We're committed to creating a workplace that's safe, respectful, and inclusive for all team members. We encourage applications from people of diverse backgrounds, abilities, and cultures.

The successful candidate can expect a competitive salary of approximately $120,000 per annum, commensurate with experience. If you are ready to make a significant impact on our marketing strategy, we invite you to apply.



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