Digital Media Specialist

7 days ago


Hawthorn East, Victoria, Australia Coles Full time

At Coles Group, we're committed to helping adult Australians lead happier and healthier lives by drinking responsibly. Our purpose-driven team is passionate about delivering accessible drink solutions for every occasion.

About the Role

The Loyalty Specialist – Retail Media plays a pivotal role in overseeing end-to-end execution of Flybuys retail media campaigns for Coles Liquor. This includes planning and executing Flybuys retail media campaigns, coordinating audience segment forecasts, briefing in, and overseeing the delivery of campaigns across Flybuys channels including eDMs, and digital assets in line with the campaign and channel strategy.

You'll be responsible for:

  • Leading reporting and analysis with the Coles 360 measurement and Coles Liquor channel team to optimize retail media campaigns executed via Flybuys channels.
  • Collaborating with stakeholders across various areas of the business, including Coles 360, Ecommerce, CRM, and more to complete relevant tasks.
  • Developing detailed data briefs to deliver tailored and relevant campaigns to customers that meet the needs of suppliers.

About You and Your Skills

To succeed in this role, you'll need:

  • Experience in marketing, loyalty, CRM, and/or e-commerce industry. Retail media, media, or advertising knowledge preferred but not essential.
  • Understanding of digital marketing channels, including CRM Platforms, end-to-end campaign management of email marketing, and working with external agency partners.
  • Ability to manage multiple internal and external stakeholders to deliver results and campaigns.

We offer a competitive salary of $120,000 per year, flexible working options, office perks, discounts, recognition programs, opportunities for learning and development, paid parental leave, and an investment in your future through our annual team member share plan.

We're building a gender equitable team and a culture that's just as diverse, inclusive, and welcoming as the communities we serve. If you're passionate about making a difference and want to join a purpose-driven team, apply now



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