Digital Insights and Performance Manager
10 hours ago
Six Degrees Executive works with a not-for-profit organisation dedicated to empowering individuals through support and services. As the Digital Insights and Performance Manager, you will play a key role in driving data-driven decision-making and transforming lives.
Job DescriptionThis dynamic role reports directly to the Digital Marketing Manager and involves delivering insights for optimisation across diverse business portfolios. Close collaboration with stakeholders is essential to drive strategic insights and contribute to business objectives.
Key Responsibilities:- Design and maintain a digital measurement framework, ensuring objectives, metrics, and segments are clearly defined and tracked.
- Analyse digital channel performance to evaluate the effectiveness of content, campaigns, SEO, and user engagement.
- Collaborate with stakeholders to understand their business challenges and drive commercial outcomes through accurate and trustworthy data insights.
- Develop and maintain monthly website performance reports, providing actionable insights and recommendations to key business units.
- Contribute to a comprehensive digital measurement framework, ensuring clear definition and tracking of objectives, metrics, and segments.
- Effectively communicate analysis using written, verbal, and visual methods that comply with internal expectations and accessibility requirements.
- Educate the wider business on best practice in reporting and analytics.
To be successful in this role, prior experience in data analysis and generating actionable insights to drive measurable success is required. Key skills include:
- Experience in building and editing complex reports/dashboards using Power BI or similar tools.
- Strong proficiencies in platforms like GA4 and Google tag manager.
- Strong communication skills, both verbal and written, for effective data discussions.
- Excellent interpersonal skills with the ability to take initiative, consult and provide recommendations to stakeholders, as well as manage internal stakeholder relationships.
- Strong attention to detail with a focus on accuracy to manage priorities effectively.
- Proficiency in session recording and heatmapping tools will be highly regarded.
This is a permanent ongoing opportunity offering a competitive salary and benefits package, including:
- Average annual salary: AU$ 90,000 - AU$110,000.
- Salary packaging available.
- Hybrid work-from-home arrangement.
- Inner east Melbourne office location.
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