Digital Insights Analyst
4 weeks ago
As a Digital Insights Analyst at Bupa, you will play a crucial role in producing ongoing end-to-end customer journey analysis by integrating data from online and offline platforms. With a deep understanding of online/offline data and business context, you will work closely with the Digital team to provide actionable insights across the Bupa digital estate. Your responsibilities will include synthesizing the work of multiple team members into a cohesive result, translating the complexity of online and offline data into clearly articulated communications, and promoting self-service reporting. You will also contribute to setting the standard for data literacy across the digital team and support the leadership team in fostering a performance mindset across the team.
Key Responsibilities
• Integration of digital and enterprise data to perform end-to-end customer journey analysis
• Proactively assess website traffic and analyze online customer behavior to provide insights and recommend actions for improvement in the user experience and website conversion
• Contribute to support optimization & personalization activities through ideation, actionable insights from data, hypotheses generation
• Create accessible self-service dashboards and actionable insights that are fact-based, intuitive, and reusable
• Support the Digital Insights lead in developing an efficient digital analytics 'factory' with an appropriate balance of automation and deeper bespoke reporting
Requirements
• Demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimizely, and a tag management system such as Tealium or Google Tag Manager is a mandatory prerequisite
• Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalization activities is desirable
• Experience in SQL, SAS, R, or Python as a scripting language is advantageous
• Someone who can not only extract the data but can proactively provide insights and recommended actions for digital optimization
What's in it for me?
As well as a competitive salary, a range of Bupa benefits, and flexible working/work from home arrangements, you'll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference.
Perk Highlights:
• Discount on our health insurance, travel, car, home, contents, and pet insurance products as well as discounts when you attend a Bupa Dental clinic or purchase glasses from a Bupa Optical store
• A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics, and access to a variety of wellbeing discounts
• An additional wellbeing day each year to treat yourself
About Bupa
Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing, and medical visa services.
Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.
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