Digital Insights Analyst
4 weeks ago
Key responsibilities:
Integration of digital and enterprise data to perform end-to-end customer journey analysis
Proactively assess website traffic and analyse online customer behaviour to provide insights and recommend actions for improvement in the user experience and website conversion.
Contribute to support optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation.
Create accessible self-service dashboards and actionable insights that are fact based, intuitive and re-usable.
Support the Digital Insights lead in developing an efficient digital analytics 'factory' with appropriate balance of automation and deeper bespoke reporting.
What we're looking for:
Demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely and a tag management system such as Tealium or Google Tag Manager is a mandatory pre-requisite.
Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalisation activities is desirable
Experience in SQL, SAS, R or Python as a scripting language is advantageous.
Someone who can not only extract the data but can proactively provide insights and recommended actions for digital optimisation. In other words, you're a great 'story teller'.
What's in it for me?
As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you'll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference.
Perk highlights:
Discount on our health insurance, travel, car, home, contents and pet insurance products as well as discounts when you attend a Bupa Dental clinic or purchase glasses from a Bupa Optical store.
A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics and access to a variety of wellbeing discounts.
An additional wellbeing day each year to treat yourself.
About Bupa
Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing, and medical visa services.
Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.
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