Digital Insights Analyst
3 weeks ago
As a Digital Insights Specialist at Six Degrees Executive, you will play a key role in driving data-driven decision-making and making a real impact within our client's organisation. You will be responsible for delivering insights for optimisation across diverse business portfolios, collaborating closely with key stakeholders to drive strategic insights and contribute to business objectives.
Your Key Responsibilities
Design and maintain a digital measurement and reporting framework, ensuring objectives, metrics, and segments are clearly defined and tracked.
Analyse digital channel performance to evaluate the effectiveness of content, campaigns, SEO, and user engagement.
Collaborate with stakeholders to understand their business challenges and drive commercial outcomes through accurate and trustworthy data insights.
Develop and maintain monthly website performance reports, providing actionable insights and recommendations to key business units.
Contribute to a comprehensive digital measurement framework, ensuring clear definition and tracking of objectives, metrics, and segments.
Effectively communicate analysis using written, verbal, and visual methods that comply with internal expectations and accessibility requirements.
Educate the wider business on best practice in reporting and analytics.
About You
To be successful in this role, you will require prior experience in data analysis and generating actionable insights to drive measurable success. You will also need strong proficiencies in platforms like GA4 and Google tag manager, as well as excellent communication and interpersonal skills.
What We Offer
Salary Packaging Available
Permanent ongoing opportunity
Hybrid WFH
Inner east Melbourne office location
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