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Digital Transformation Insights Lead

4 weeks ago


Melbourne, Victoria, Australia Mars Incorporated Full time
Transform Pet Nutrition through Data-Driven Insights

We are seeking a seasoned professional to lead the development and execution of our Connected Commerce strategy in Australia and New Zealand. As Digital Transformation Insights Lead, you will play a critical role in driving our transformation to become a digital-first organization.

About the Role
  • This senior position is responsible for integrating, analyzing, interpreting, and liberating data related to digital commerce touchpoints into actionable insights.
  • You will work closely with the sales team to develop an e-commerce channel strategy.

What We're Looking For:

  • A university degree or equivalent experience in similar positions.
  • At least 5 years' experience in category insights, CPG, digital agency, or strategic consulting roles.
  • 3+ years of experience working in digital insights, with knowledge of digital analytics tools and platforms, and familiarity with data visualization tools like Tableau or PowerBI.
  • Experience assimilating extensive amounts of detailed data to provide actionable recommendations.
  • Collaboration skills with retailer partners to drive results.
Your Key Responsibilities
  • eComm Insights & Acceleration: Develop and execute the Connected Commerce strategy for ANZ, driving customer-centric digital sales.
  • Digital Performance Dashboards: Integrate retailer performance, shopper data, digital shelf performance, retail media performance, supply data etc.
  • Power Internal Connectivity: Communicate insights to stakeholders including senior management, marketing teams, eCommerce and sales teams.
  • Digital Pet Parent Journey: Build a deep understanding of the digital pet parent user journey using data to evolve our approach.
What You Can Expect from Mars
  • Work with over 130,000 talented Associates guided by the Five Principles.
  • Join a purpose-driven company striving to build a better world for pets.
  • Best-in-class learning and development support including access to Mars University.
  • An industry-competitive salary and benefits package including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.