Stadium Marketing Experience Director

2 days ago


Melbourne, Victoria, Australia AFL Full time

The Australian Football League (AFL) is a leading sporting organisation, dedicated to progressing the game and sharing its heritage and possibilities with everyone. With a strong workforce presence across Australia, we are committed to attracting and retaining great people in various roles. Our aim is to reflect the communities where our game is played by recruiting locally to strengthen our connection to the grassroots of the game.

We have an exciting opportunity for a Stadium Marketing Experience Director to lead the development and implementation of a holistic marketing, brand, and visitation strategy that elevates the positioning of Marvel Stadium as a 365-day-a-year entertainment destination. This role will also oversee the design and execution of AFL/Premium hospitality offerings across Gather Round, Finals, Grand Final, and B2B programs.

As Stadium Marketing Experience Director, you will be responsible for leading a talented team across various customer segments and product experience portfolios. You will work collaboratively with key departmental teams to drive visitation, revenue, and lead generation opportunities for key work streams and products. Your expertise will ensure consistent fan experiences for stadium guests and premium customers, driving key business decisions.

This is an excellent opportunity to join a dynamic team and contribute to the growth and success of the AFL. If you have a passion for marketing, brand management, and delivering exceptional guest experiences, we encourage you to apply. Estimated salary: $150,000 - $180,000 per annum.



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