Strategic Marketing Leader for Travel

3 weeks ago


Melbourne, Victoria, Australia RACV Full time

Are you a seasoned marketing professional looking to drive growth and strengthen relationships with customers in the travel and experiences industry? As a Strategic Marketing Leader for Travel & Experiences at RACV, you will play a key role in developing and delivering a marketing strategy that drives results.

With over 7 years of strategic marketing experience, we are seeking a highly skilled and motivated individual who can lead the planning and delivery of strategic marketing plans, develop values-based propositions, and collaborate with the Digital Performance Manager to develop media strategies.

  • Lead the planning and delivery of the strategic marketing plan for the Travel and Experiences portfolio.
  • Develop, optimize, and refine values-based proposition(s).
  • Collaborate with the Digital Performance Manager to develop a media strategy and measurement framework.
  • Identify new marketing program opportunities to drive breadth in campaign capability.
  • Oversee the development of campaign briefs, including operational planning and creative development process.
  • Manage relationships with Resort Managers and other leisure stakeholders.
  • Develop communications to focus on experiences, while selling rooms.
  • Support Marketing Lead and Marketing Consultants through role model behaviors and coaching.

In this role, you will be responsible for identifying new marketing program opportunities to drive breadth in campaign capability, overseeing the development of campaign briefs, and managing relationships with Resort Managers and other leisure stakeholders.

What You'll Need
  • 7+ years of strategic marketing experience.
  • Proficiency in all communication mediums.
  • Strong presentation and communication skills.
  • The ability to work under pressure and deliver in a fast-paced environment.

If you're a dynamic and results-driven marketing professional with a passion for the travel and experiences industry, we encourage you to apply for this exciting opportunity.

Salary Range: $120,000 - $150,000 per year (dependent on experience).


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