Chief Experience Officer
3 weeks ago
A competitive salary package in the range of $120,000 to $180,000 per annum reflects the importance of this role. The AFL is Australia's premier sporting organisation, supporting two constantly evolving national competitions, AFL and AFLW.
Our purpose is to progress the game, so everyone can share in its heritage and possibilities. We have a strong workforce presence in most states and territories of Australia, including Northern Territory, Queensland, New South Wales/Australian Capital Territory, Victoria, and Tasmania.
The Head of Stadium Marketing & Experience will be responsible for the leadership of the Stadium department's responsibility for brand, creative, visitation, lead generation, experience, and premium event delivery. With the completion of Marvel Stadium's $225m upgrade and the continued evolution of the premium offering, this role will lead a talented team across a broad range of customer segments and product experience portfolio.
These key customer groups include daily ticket purchasers, AFL & Club Members, Club function attendees, premium members & suite holders. This role will also focus on our range of non-matchday activities, including Elevate Experiences & Events, Precinct Events, the Marvel Stadium tour, and feature tenancies.
The successful candidate will have demonstrated success and experience in championing the guest experience, working across all key stadium & premium customer experience touchpoints, including digital communications, online presence, ticketing, ingress & egress points, premium facilities, retail outlets, and other key stadium touchpoints.
This role requires a change management leader who can drive cultural change and lead high-profile internal and external stakeholders across various industries and sectors. Additionally, the ability to operate with flexibility and agility in a fast-paced environment is essential.
We are seeking an experienced professional with a strategic plan development background, who can oversee the design and execution of AFL Premium & B2B Hospitality event experiences. This individual should be able to leverage key stadium and wider AFL expertise to ensure consistent delivery of great end-to-end guest experiences and congruous fan journeys at Marvel Stadium and in AFL Premium & Hospitality products.
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