Data-Driven Marketing Specialist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000

About the Role

We're seeking a Marketing Campaign Analyst to join our team and make a difference in everything we do.

As a key member of our marketing team, you will provide data support and be responsible for building, preparing, and mining sources of data to assist with the implementation of marketing automation activities.

The main objective is to optimize direct marketing campaign outcomes by leveraging new ways to improve marketing performance and analyzing data.

You'll be doing:

  • Providing ongoing data extraction, validation, reporting, and analysis of multiple touchpoints delivered via the marketing platform
  • Producing comprehensive deep-dive analyses and identifying actionable insights and recommendations that will improve communications cut-through and ROI
  • Designing, building, and deploying dashboard-type reporting to meet business needs/requirements

Your ideal skills & experience:

  • Having previous experience using Salesforce, Pardot, Google suite, and Power BI
  • Possessing data-driven marketing knowledge of segmentation, customer journey mapping, and performance
  • Demonstrating experience extracting key insights from large volumes of data that inform customer acquisition and retention strategies

Benefits:

  • Join a company with a collaborative culture that values decision-makers and action
  • Achieve your career goals through defined career pathways and fantastic internal mobility opportunities across the group

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