Marketing Automation Specialist

2 weeks ago

Sydney, New South Wales, Australia HCF Australia Full time

About HCF Australia

HCF Australia is a leading not-for-profit health fund that is committed to delivering exceptional services and improving the health and well-being of its members. As we embark on our strategic business plan, we recognize the critical role that our people play in achieving our goals and are seeking a passionate Marketing Automation Specialist to bring their expertise to our dynamic and fast-paced team.

Role Overview

The purpose of this role is to work within the Marketing Automation team to ensure strong collaboration with stakeholders, leading and coordinating the design, build, QA, and deployment of member-driven campaigns. As a champion of Salesforce Marketing Cloud, you will implement best practice frameworks in executing and optimizing 1:1 communications, campaigns, and journeys within HCF's own channels: email, direct mail, SMS, online transactions, and mobile applications. You will work closely with the Marketing team to test and learn from campaigns, advising on optimization opportunities in line with campaign objectives and expected outcomes.

About You

You will thrive in a busy, fast-paced environment and have the ability to work autonomously. You will bring with you:

  • Hands-on, and deep understanding of Salesforce Marketing Cloud
  • Advanced experience with HTML, CSS, and AMPscript
  • Proficiency in SQL and understanding of data structures, enabling you to manage and manipulate data effectively
  • Proven track record of successfully delivering and executing end-to-end marketing campaigns
  • Strong understanding of 1:1 communication, including compliance and regulatory impact
  • Understanding of end-to-end Customer Journeys and their dependencies

Culture & Benefits

Purpose-driven passion

At HCF Australia, we're united by a common purpose: to make healthcare affordable, understandable, high-quality, and member-focused.

Wellness and work-life balance

We'll empower you with the necessary skills and tools to support your personal well-being journey, ensuring you perform at your best. Our offerings include:

  • 50% subsidy on HCF Australia hospital and/or extras cover
  • 18 weeks of parental leave for all new parents
  • Mental health and well-being programs, including workshops, fitness classes, flu vaccinations, skin checks, and more
  • Discounts on HCF Australia's products, including life, pet, and travel insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics, including age, ethnicity, cultural or spiritual background, gender identity, disability, education, and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF Australia provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

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