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Marketing Automation Specialist

2 months ago

Sydney, New South Wales, Australia AKQA Inc Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at AKQA Inc. As a key member of our Marketing Operations team, you will play a critical role in delivering cross-channel campaigns for our clients.

Key Responsibilities
  • Work closely with clients and AKQA teams to understand and deliver campaigns that meet their business objectives.
  • Translate marketing briefs into technical delivery requirements, ensuring seamless execution.
  • Create AKQA campaign briefs based on client solutions, driving campaign success.
  • Translate client business requirements into deliverables, ensuring alignment with marketing strategies.
  • Collaborate with AKQA partner technologies such as Adobe Campaign, Braze, Microsoft Dynamics to plan, build, and deploy campaign workflows.
  • Utilize AKQA partner technologies like Google Data Studio, Power BI, and Tableau Reporting to evaluate and analyze campaign performance.
  • Monitor ongoing campaign activity delivered by AKQA against agreed metrics, ensuring campaign optimization.
  • Manage change requests for existing and future planned campaigns, ensuring timely execution.
Requirements
  • Experience working within campaign management in an agency or client-side environment.
  • Proven track record of campaign development from brief to execution.
  • Strong interpersonal and proactive problem-solving skills, with a detail-oriented approach.
  • Effective time-management skills to deliver multiple projects and campaigns.
  • Technical experience working with Adobe Campaign, Marketo, Braze, Salesforce Marketing Cloud, Responsys, Microsoft Dynamics for Marketing, or similar cross-channel marketing technologies.
  • Strong analytical skills, with a good understanding of numbers and data analysis.
About AKQA

AKQA is an Equal Opportunities Employer, committed to fostering a diverse and inclusive work environment. We believe that diversity is vital to our ability to provide our clients with the best recommendations. We welcome applications from candidates with diverse backgrounds and experiences.