Marketing Automation Specialist
2 weeks ago
About ING Bank N.V.
At ING Bank N.V., we strive to make life simpler and more worthwhile for our customers, employees, and the community at large. We're a team that values individuality, creativity, and collaboration. Our culture is built on a foundation of fun, friendliness, and support, where everyone can thrive and make a meaningful impact.
Job Summary
We're seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our CRM Marketing Automation team, you'll play a pivotal role in crafting and executing personalized cross-channel communications that drive customer engagement and loyalty. You'll work closely with stakeholders to design, build, and optimize email and SMS campaigns that resonate with our customers.
Key Responsibilities
- Marketing Communications
- Develop and execute marketing and compliance communications for the Retail Bank.
- Design, build, QA, and execute email and SMS communications to ING customers using the Customer Engagement Platform.
- Collaboration and Stakeholder Management
- Collaborate effectively with key stakeholders across ING to ensure seamless communication delivery.
- Proactively contribute to the development and maintenance of best practices within the Customer Engagement Platform.
- Process Improvement and Optimization
- Provide suggestions for continuous improvement of communication templates within the platform.
- Contribute to the reporting and analysis of communication success, using insights to inform and improve future campaigns.
Requirements
- Proficiency in HTML and CSS is essential.
- A minimum of 2 years of experience using Customer Engagement platforms such as SFMC, Adobe, Braze, Pardot, or Marketo is essential.
- Experience in drag-and-drop template design, implementation, and optimization is nice to have.
- Excellent problem-solving, lateral thinking, and interpretive skills are essential.
- Proficiency in efficient project planning and execution for deliverables.
- Excellent interpersonal, negotiation, and relationship-building skills, with the ability to communicate and engage effectively with stakeholders at all levels.
What We Offer
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on an approved sustainability activity
About Our Culture
We're a certified Family Inclusive workplace and a WGEA Employer of Choice for Gender Equality. We celebrate success and provide opportunities for growth and development. If you're passionate about making a difference and want to be part of a dynamic team, we'd love to hear from you.
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