Marketing Automation Specialist

2 weeks ago


Sydney, New South Wales, Australia ING Bank N.V. Full time

About ING Bank N.V.

At ING Bank N.V., we strive to make life simpler and more worthwhile for our customers, employees, and the community at large. We're a team that values individuality, creativity, and collaboration. Our culture is built on a foundation of fun, friendliness, and support, where everyone can thrive and make a meaningful impact.

Job Summary

We're seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our CRM Marketing Automation team, you'll play a pivotal role in crafting and executing personalized cross-channel communications that drive customer engagement and loyalty. You'll work closely with stakeholders to design, build, and optimize email and SMS campaigns that resonate with our customers.

Key Responsibilities

  • Marketing Communications
    • Develop and execute marketing and compliance communications for the Retail Bank.
    • Design, build, QA, and execute email and SMS communications to ING customers using the Customer Engagement Platform.
  • Collaboration and Stakeholder Management
    • Collaborate effectively with key stakeholders across ING to ensure seamless communication delivery.
    • Proactively contribute to the development and maintenance of best practices within the Customer Engagement Platform.
  • Process Improvement and Optimization
    • Provide suggestions for continuous improvement of communication templates within the platform.
    • Contribute to the reporting and analysis of communication success, using insights to inform and improve future campaigns.

Requirements

  • Proficiency in HTML and CSS is essential.
  • A minimum of 2 years of experience using Customer Engagement platforms such as SFMC, Adobe, Braze, Pardot, or Marketo is essential.
  • Experience in drag-and-drop template design, implementation, and optimization is nice to have.
  • Excellent problem-solving, lateral thinking, and interpretive skills are essential.
  • Proficiency in efficient project planning and execution for deliverables.
  • Excellent interpersonal, negotiation, and relationship-building skills, with the ability to communicate and engage effectively with stakeholders at all levels.

What We Offer

  • Discounted ING Health Insurance
  • An additional Rest Day to support your wellbeing
  • An IMPACT day to volunteer on an approved sustainability activity

About Our Culture

We're a certified Family Inclusive workplace and a WGEA Employer of Choice for Gender Equality. We celebrate success and provide opportunities for growth and development. If you're passionate about making a difference and want to be part of a dynamic team, we'd love to hear from you.



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