Senior Manager of Entertainment and Leisure Marketing

1 week ago


Pyrmont, New South Wales, Australia Echo Entertainment Group Full time

Job Title: Senior Leisure and Entertainment Marketing Manager

About the Role:

The Star Entertainment Group is seeking a Senior Leisure and Entertainment Marketing Manager to lead and deliver the Leisure and Entertainment pre-opening plans for The Star Brisbane. This is a once-in-a-lifetime opportunity to help shape one of the most significant developments in Brisbane's recent history, delivering a brand-new tourism, entertainment, and leisure destination for Brisbane and broader Australia.

Key Responsibilities:

  • Develop and lead Leisure and Entertainment marketing strategy activity plan and Through the Line communication across customer, brand (master and sub brand/venues), and channel.
  • Together with the Head of Leisure and Entertainment Marketing, develop a 12-month media buy and oversee its execution through the Partner Media Agency to secure the optimal outcomes for The Star Brisbane.
  • Effectively engage the Creative Agency to develop compelling on-brand and customer-centric communication that support approved activity and campaigns.
  • Work closely with the Head of Performance Marketing to develop and execute a strong hotel online marketing strategy plan and own the offline components.
  • Develop marketing campaigns that comply with RSA and RSG codes, statutory requirements, and company policies. Compliance with The Star Entertainment Group's Sustainability Strategy.

About You:

  • Minimum 8 years' experience in marketing, advertising, or brand development within a hospitality/gaming or related industry.
  • Stakeholder management skills with the proven ability to build relationships and manage multiple priorities and internal customer groups.
  • Demonstrated ability in planning and resourcing people and products, performance management, and controlling labour costs and operating expenses.
  • Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines.
  • Understanding of laws as they relate to the organisation, in particular Privacy, Marketing, and related laws and ability to understand regulatory legislation.

What We Offer:

  • Extraordinary growth opportunities personally and professionally
  • Flexible working arrangements
  • 30% Discounts across award-winning restaurants and accommodation
  • Lifestyle discounts including gym memberships and dry-cleaning services
  • Complimentary meal on site every day, including hot meals, sandwich bar, and more


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