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Market Intelligence Lead
3 weeks ago
As a seasoned manager, you will lead and execute customer insights projects to drive business growth and improve decision-making. Collaborate with key stakeholders to translate insights into actionable business strategies.
Key Responsibilities:- Provide qualitative and quantitative research for specific industries and markets as well as existing and new customers.
- Develop and implement a comprehensive customer insights strategy tailored to diverse industries.
- Oversee data collection and analysis from various sources focusing on industry-specific trends and preferences.
- Apply advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends.
- Closely collaborate with multiple functions to elevate relevant campaigns based on customer insights.
- Partner with directors to identify opportunities for innovation and improvement within each industry segment.
- Monitor key performance indicators related to event satisfaction attendee engagement exhibitor ROI and client retention.
- Stay up-to-date on industry trends and best practices in customer insights event analytics and experiential marketing.
- Qualitative and quantitative research skills.
- Strong project management and analytical skills.
- Ability to develop and implement a customer insights strategy.
- Collaboration and communication skills.