Senior Industry Intelligence Lead

4 days ago

Chatswood, Australia beBeeIndustry Full time $100,000 - $120,000
About the Position

The role of Senior Industry Intelligence Lead involves developing and implementing a strategic customer insights framework across diverse industries. This entails conducting in-depth qualitative and quantitative research, analyzing industry trends, and collaborating with cross-functional teams to enhance event performance and client satisfaction.

  • Conduct thorough research to provide actionable insights for specific industries and markets, as well as existing and new customers
  • Lead the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries we serve
  • Oversee the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences
  • Utilize advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
  • Collaborate closely with various functions to elevate relevant functional campaigns based on customer insights
  • Partner with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment
  • Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
  • Stay up-to-date with industry trends and best practices in customer insights, event analytics, and experiential marketing
Key Requirements
  • Possess a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is not mandatory but highly considered
  • Demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors
  • Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry
  • Exhibit excellent strategic thinking and problem-solving skills
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas
Skills We're Looking For

We are seeking candidates with strong analytical and problem-solving skills, as well as excellent communication and collaboration abilities. If you have experience working in customer insights, market research, or analytics, and are looking for a challenging and rewarding role, we encourage you to apply.

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