Market Research Lead

1 week ago

Chatswood, Australia beBeeIndustry Full time $100,000 - $140,000
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We are seeking a seasoned professional to lead our customer insights strategy, leveraging research expertise and analytical skills to drive business growth.

The ideal candidate will have a proven track record of successfully leading customer insights initiatives within diverse industry sectors, with a strong background in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.

This is an exceptional opportunity for a strategic thinker who can navigate complex business priorities, identify corresponding research areas, and develop actionable insights that inform business decisions.

Key Responsibilities:
  • Develop and implement a comprehensive customer insights strategy tailored to our diverse industries
  • Conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction
  • Oversee the collection and analysis of data from various sources, focusing on understanding industry-specific trends and preferences
  • Utilize advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
  • Collaborate closely with various functions to elevate relevant functional campaigns based on customer insights
  • Partner with stakeholders to identify opportunities for innovation and improvement within each industry segment
  • Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
  • Stay abreast of industry trends and best practices in customer insights, event analytics, and experiential marketing
Requirements:
  • Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry
  • Exhibit excellent strategic thinking and problem-solving skills
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas
Benefits

This role offers a dynamic work environment, opportunities for professional growth, and a competitive compensation package.

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