Principal Marketing Manager, APAC
1 week ago
Postman is the world's leading API platform, used by more than 30 million developers and 500,000 organizations, including 98% of the Fortune 500. Our platform simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs, faster.
About the TeamWe're a dynamic and innovative team looking for a seasoned and highly self-motivated team member who is energized by a challenge, obsessed with moving performance data up and to the right, and excited to drive growth for one of the most loved developer products in the world. As our first marketing hire in the APAC region, you will be responsible for developing, planning, and executing localized GTM plans that include content strategy, unlocking new growth channels, customer/market/competitive research, and running regional events.
Key Responsibilities- Design, drive, and execute the overall GTM plan for Postman growth in APAC
- Drive awareness of Postman in APAC through strategic events and partnerships, and community programs
- Showcase the value and uniqueness of our company vision, strategy, and platform value proposition to developers across multiple channels
- Develop and execute comprehensive content strategies to support various developer engagement programs to drive quality product evaluations and product usage
- Work with partners, customers, and vendors to secure their collaboration in marketing initiatives
- Onboard and manage local agencies (briefing, providing strategic direction, executional oversight)
- Deliver customer, competitive, and market insights
- Track and analyze performance, and continuously optimize content based on feedback and market dynamics to maximize ROI and drive business growth
- Experience building enterprise engagement programs and executive buying relationships
- 10 years product marketing experience in a B2B SaaS
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