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Marketing Director, APAC
2 months ago
At StackAdapt Inc., we're seeking a seasoned Marketing Director to spearhead our APAC region's growth strategy. As a key member of our team, you'll be responsible for developing and executing regional marketing plans that drive awareness, expand interest, and build the right pipeline.
The ideal candidate will have a proven track record of success in high-growth technology companies, with expertise in modern digital and integrated marketing. You'll be able to articulate product and solution information in the context of customer problems and business values, and have a strong understanding of the Australian and Southeast Asian market.
Key Responsibilities:
- Formulate and implement regional marketing strategies, programs, and campaigns that align with company goals.
- Build awareness and ensure consistency in the StackAdapt brand, and establish trust with our target market.
- Represent all marketing functions in-region, closely coordinating with APAC leaders.
- Develop quarterly plans with regional sales leaders and top partners to build pipeline.
- Plan, manage, and execute in-region webinars and 3rd-party events, while also supporting globally planned and executed events, executive dinners, and account-based activities.
- Support onboarding and go-to-market planning with new co-marketing partners.
- Provide input and research to grow APAC marketing efforts and adapt global deliverables.
- Manage and request the translation of regional deliverables into several languages, and localize content to support the sales team and lead generation efforts.
- Manage pipeline achievement to meet quarterly goals.
- Manage regional marketing budget, advocate for regional investment of global funds, track activity results, and return on investment.
What You'll Bring to the Table:
- Relevant marketing experience in high-growth technology companies.
- Knowledge and experience with modern digital and integrated marketing, knowing when to deploy each type of activity for maximum effectiveness.
- Extensive experience in adopting and implementing global campaigns at a regional level, with a track record of exceptional achievement in field marketing for high-tech B2B companies.
- Content creation experience and strong writing skills.
- Great communication skills—able to articulate product and solution information in the context of customer problems and business values.
- Strategy to execution—must be enthusiastic about developing the plan, but also doing the work to drive results.
- Experience with Sales Cloud and Marketing Cloud a plus.
- Strong project management skills and ability to perform in a fast-paced, high-energy environment.
StackAdapt Inc. offers a comprehensive benefits package, including competitive salary, superannuation contributions, 20 days of paid vacation, and access to a comprehensive mental health care platform. We're committed to creating a diverse and inclusive work environment, and welcome applications from candidates who share our values.