Marketing Executive

4 days ago

Australia The Estée Lauder Companies Inc. Full time
Job Description

We are seeking a highly skilled and experienced Marketing Executive to join our team at The Estée Lauder Companies Inc. in a great opportunity within the Estee Lauder and La Mer brand portfolio.

Key Responsibilities:
  • Develop and Execute Social Media Strategy: Create, curate, and implement social media strategy in line with overall brand objectives and manage and drive performance across organic social channels to enhance brand awareness and increase engagement.
  • Content Planning and Development: Plan and develop content for social media channels, including content planning and mapping, shoot content briefing of artists, influencers, and external partners to create content where required, edit content (static and video).
  • Community Management: Own and manage owned social media content calendars, monitor conversation on brand social platforms, actively engage with the community and build and maintain a strong social community.
  • Partnership and Collaboration: Work in partnership with Consumer Marketing Manager to support and nurture press and influencer relationships and management and maintenance of media lists, proactive outreach and discovery of new talent.
  • Event Support: Support the implementation of influencer and talent content on social and digital channels including briefing and execution, working to support the Consumer Marketing Manager on PR and Influencer events and product mailers.
  • Reporting and Analysis: Track and monitor account performance, manage earned media coverage, report on performance as required and look for opportunities within data.
Requirements:
  • Minimum 2-3 years' experience in Digital Communications, Public Relations and/or Social Media in any of the following areas: retail, cosmetics, luxury goods, publishing, hospitality, travel or FMCG.
  • Comprehensive working knowledge of MS Office.
  • Strong understanding of the influencer landscape across beauty, wellness, fashion, luxury and lifestyle, how social communities work/behave and the ability to develop and foster new relationships.
What We Offer:
  • Personal and Professional Development: Opportunities for growth and development within a global company.
  • Generous Product Allocation: Access to a wide range of products from The Estée Lauder Companies Inc.
  • Inclusive Paid Parental Leave Program: Support for new parents.
  • Bonus Scheme: Opportunities for bonuses based on individual contributions and company performance.
  • Wellness Programs: Support for employee well-being.
  • Workplace Flexibility: Flexible work arrangements.

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